Blog
Rethinking product innovation in FMCG
Stay informed with product updates, industry news, and insights strategies and on how to innovate smarter at your FMCG company. We explore how data and collaboration can lead to better decisions, and faster paths to products that win.
Featured
Saturday, August 30, 2025
In our May post, “Why 2025 will be the year of AI-powered category leadership”, we showed how AI is shifting FMCG innovation from dashboards to clarity. Today, we go deeper—demonstrating how structured, transparent, and data-driven pipelines give you full control of your innovation process.
Merete Bognar
Tuesday, May 27, 2025
Merete Bognar
The innovation gap in FMCG is growing – here’s how we close it
Despite new tools, FMCG innovation still relies on outdated workflows. Here's what I've learned advising leading brands and why TasteForge represents a much-needed shift.
Tuesday, May 27, 2025
TasteForge insight team
Why 2025 will be the year of AI-powered category leadership
Category managers are becoming data navigators. Here’s how AI is shifting the center of power in product strategy.