Why 2025 will be the year of AI-powered category leadership

AI, product development, market trends, category management

Our trend engine, will help FMCG players to monitor trends through multiple sources and screen which ones matters, saving reading time and sharpening the innovation focus.

These are the top trend signals currently, regarding the use of AI in FMCG.

Trend #1
AI is not about predictions, it’s about clarity. The shift from dashboards to decisions, and decision support.

Trend #2: Category managers want outcome-first tools, not more analytics and not more data. At TasteForge we meet this with consolidated insight and user interface, and an API for data to be consumed at any of your other systems with micro-insight and micro-decisions.

Trend #3
Retailers are demanding higher standards. More data, clearer validation. Brands must catch up or get filtered out.

Insight
TasteForge users are streamlining concept selection and pre-validating launches with structured scoring, and consolidated contextual insights. AI in FMCG is currently not about replacing humans. It’s about providing the tools and decision support they need to win.