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Rethinking product innovation in FMCG

Stay informed with product updates, industry news, and insights strategies and on how to innovate smarter at your FMCG company. We explore how data and collaboration can lead to better decisions, and faster paths to products that win.

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Saturday, August 30, 2025
Merete Bognar

Control your innovation pipeline – or the market will control you

In our May post, “Why 2025 will be the year of AI-powered category leadership”, we showed how AI is shifting FMCG innovation from dashboards to clarity. Today, we go deeper—demonstrating how structured, transparent, and data-driven pipelines give you full control of your innovation process.

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